At All Pro Dental Care, is a general and family dental office located in Fairfax, VA. Their doctors are dedicated to providing patients with comfortable, personalized and quality dental care. All Pro Dental Care offers many dental services in a modern setting for the whole family.
Challenge
Dr. Alkishtaini and Dr. Koussa approached NOVA Advertising because they were about to open their brand new practice in Fairfax VA and they wanted to put together a long term holistic plan for their online presence that will be a focal point for their future marketing efforts and at the same time a short term plan to start generating patients right away as they did not have a database of existing patients.
Solution
NOVA Advertising recommended the following:
- A website that was simple but yet effective in providing the right amount of information and credibility to visitors.
- Search Engine Marketing plan that consisted of two phases:
- Short-term online advertising campaign on major search engines to drive traffic to the website right away
- Long-term organic search engine optimization to build up the rankings for their services within their surrounding cities
- Social Media engagement plan to establish a community around their new practice
- Online reputation strategy to build a strong word-of-mouth online marketing
Results
Upon launching the new website and starting the online advertising campaign, All Pro Dental care was able to generate patients right away to be able to fill up their schedule with new patients appointments and bring in steady revenue. Within the first three months of going live, their organic search engine optimization was in full effect and they are currently dominating the first page of Google for high searched terms such as “Dentist Fairfax VA”. They are currently receiving over 200 visitors per month just through organic searches alone. Additionally we claimed every single online directory that was available to them and some of the old ones that had outdated information on them. We put together a comprehensive social media and online reputation strategy and they currently have several positive online reviews and growing facebook followers.
All Pro Dental Care
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