Floor & Beyond

Floor and Beyond is a full-service flooring company in Northern Virginia that focuses on providing a unique and convenient home shopping experience to its clients.

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Services Provided:

• Custom Website Design & Development

Floor & Beyond

Smileville Kids

Dr. Mina Dadkhah is a board certified Pediatric dentist. She is an honored graduate of University of Southern California School of Dentistry where she was inducted as a member to OKU National Dental Honor Society for excellence in academic achievements.

Smileville Kids

Pop-A-Lock

Rain or shine. Night or day. You can depend on Pop-A-Lock, your Northern Virginia locksmith. Dedicated to pride in service and customer satisfaction, they have built a reputation for fulfilling their customers’ needs quickly and professionally.

Challenge

When Jeff the owner of Pop-A-Lock came to us, his corporate website that was provided to him from his franchisor had a number of issues that were preventing it from succeeding. The design was dated and had a generic feel to it. It wasn’t obvious what services he provided. There was also no indication of what areas his mobile services covered, and there were no calls-to-action to prompt the visitor to contact them. Search engine optimization was not an option with their old website either, because it lacked any substantive content, and what little content it did have was in an image format, which is unreadable to the search engines. A redesign was definitely in order.

Solution

NOVA Advertising recommended the following:

• A brand new website that was more interactive and informational


• Mobile Site that would make it easier to navigate and get in touch


• Organic search engine optimization to build up the rankings for their services within their surrounding cities


• Online reputation strategy to build a strong word-of-mouth online marketing

Results

Our new design was a fully custom design, created around their brand to make the website synergistic with the rest of their marketing material. We incorporated calls-to-action like a prominently placed phone number and an “online appointment” contact form to encourage visitors to contact them.

The website also incorporates custom videos that make it much more interactive for the visitors and provide added credibility to make them stand out from other competitors. The new website is not just an attractive design, but also an informational resource. Additionally we created a mobile site for the business that made it much easier to navigate and to contact them when users visit the website through their mobile phones.

The website was also programmed with search engine optimization in mind. We began the optimization process immediately after completing the website. We optimized their site for all their services for a number of local geographic locations. Once the optimization was complete, we submitted their website by to the major search engines and many important directory websites.

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Pop-A-Lock

All Pro Dental Care

At All Pro Dental Care, is a general and family dental office located in Fairfax, VA. Their doctors are dedicated to providing patients with comfortable, personalized and quality dental care. All Pro Dental Care offers many dental services in a modern setting for the whole family.

Challenge

Dr. Alkishtaini and Dr. Koussa approached NOVA Advertising because they were about to open their brand new practice in Fairfax VA and they wanted to put together a long term holistic plan for their online presence that will be a focal point for their future marketing efforts and at the same time a short term plan to start generating patients right away as they did not have a database of existing patients.

Solution

NOVA Advertising recommended the following:

• A website that was simple but yet effective in providing the right amount of information and credibility to visitors.


• Search Engine Marketing plan that consisted of two phases:

1. Short-term online advertising campaign on major search engines to drive traffic to the website right away


2. Long-term organic search engine optimization to build up the rankings for their services within their surrounding cities

• Social Media engagement plan to establish a community around their new practice


• Online reputation strategy to build a strong word-of-mouth online marketing

Results

Upon launching the new website and starting the online advertising campaign, All Pro Dental care was able to generate patients right away to be able to fill up their schedule with new patients appointments and bring in steady revenue. Within the first three months of going live, their organic search engine optimization was in full effect and they are currently dominating the first page of Google for high searched terms such as “Dentist Fairfax VA”. They are currently receiving over 200 visitors per month just through organic searches alone. Additionally we claimed every single online directory that was available to them and some of the old ones that had outdated information on them. We put together a comprehensive social media and online reputation strategy and they currently have several positive online reviews and growing facebook followers.

 

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All Pro Dental Care

Denude Med

Denude Med, a medical day spa in Annandale, Virginia, specializing in the treatment, restoration, and maintenance of their clients’ skin appearance. Denude Med is one of the few day spas in the greater Washington, DC area operating under the direct supervision of a Board-Certified Physician.

Challenge

Denude Med needed a lot of help with their online presence as they lacked online exposure, social media presence and their website was static, non-interactive, and they also wanted to have the ability to update and edit the website on their own at any point.

Solution

NOVA Advertising recommended replacing Denude’s outdated and static website with a content management system to make updating content easy and low-tech and at the same time make it more interactive and up to date.

NOVA provided the perfect website platform and key features to increase Denude’s online and offline marketing initiatives including:

• A brand new updated interactive CMS website


• SEO optimized to attract web visitors seeking their medical spa services


• Social Media Network Integration to allow social sharing and interaction across the internet


• Custom contact form to track leads from the website and build a subscriber list for promoting upcoming events and sending email newsletters and other communications

Results

In the three months since the site went live, Search Engine Traffic has increased 45% and traffic from medical spa related keywords has more than doubled for keywords NOVA Advertising search engine marketing team selected and integrated throughout the website. Denude Med’s staff can now change content quickly and easily on the new website instead of having to struggle with the old code-heavy backend site they used to use. Denude Med can manage the website content and update it daily with new events, articles, entertainment, specials, and more.

Denude Med