Floor & Beyond

Floor and Beyond is a full-service flooring company in Northern Virginia that focuses on providing a unique and convenient home shopping experience to its clients.

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Services Provided:

• Custom Website Design & Development

Floor & Beyond

Smileville Kids

Dr. Mina Dadkhah is a board certified Pediatric dentist. She is an honored graduate of University of Southern California School of Dentistry where she was inducted as a member to OKU National Dental Honor Society for excellence in academic achievements.

Smileville Kids

Pop-A-Lock

Rain or shine. Night or day. You can depend on Pop-A-Lock, your Northern Virginia locksmith. Dedicated to pride in service and customer satisfaction, they have built a reputation for fulfilling their customers’ needs quickly and professionally.

Challenge

When Jeff the owner of Pop-A-Lock came to us, his corporate website that was provided to him from his franchisor had a number of issues that were preventing it from succeeding. The design was dated and had a generic feel to it. It wasn’t obvious what services he provided. There was also no indication of what areas his mobile services covered, and there were no calls-to-action to prompt the visitor to contact them. Search engine optimization was not an option with their old website either, because it lacked any substantive content, and what little content it did have was in an image format, which is unreadable to the search engines. A redesign was definitely in order.

Solution

NOVA Advertising recommended the following:

• A brand new website that was more interactive and informational


• Mobile Site that would make it easier to navigate and get in touch


• Organic search engine optimization to build up the rankings for their services within their surrounding cities


• Online reputation strategy to build a strong word-of-mouth online marketing

Results

Our new design was a fully custom design, created around their brand to make the website synergistic with the rest of their marketing material. We incorporated calls-to-action like a prominently placed phone number and an “online appointment” contact form to encourage visitors to contact them.

The website also incorporates custom videos that make it much more interactive for the visitors and provide added credibility to make them stand out from other competitors. The new website is not just an attractive design, but also an informational resource. Additionally we created a mobile site for the business that made it much easier to navigate and to contact them when users visit the website through their mobile phones.

The website was also programmed with search engine optimization in mind. We began the optimization process immediately after completing the website. We optimized their site for all their services for a number of local geographic locations. Once the optimization was complete, we submitted their website by to the major search engines and many important directory websites.

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Pop-A-Lock

All Pro Dental Care

At All Pro Dental Care, is a general and family dental office located in Fairfax, VA. Their doctors are dedicated to providing patients with comfortable, personalized and quality dental care. All Pro Dental Care offers many dental services in a modern setting for the whole family.

Challenge

Dr. Alkishtaini and Dr. Koussa approached NOVA Advertising because they were about to open their brand new practice in Fairfax VA and they wanted to put together a long term holistic plan for their online presence that will be a focal point for their future marketing efforts and at the same time a short term plan to start generating patients right away as they did not have a database of existing patients.

Solution

NOVA Advertising recommended the following:

• A website that was simple but yet effective in providing the right amount of information and credibility to visitors.


• Search Engine Marketing plan that consisted of two phases:

1. Short-term online advertising campaign on major search engines to drive traffic to the website right away


2. Long-term organic search engine optimization to build up the rankings for their services within their surrounding cities

• Social Media engagement plan to establish a community around their new practice


• Online reputation strategy to build a strong word-of-mouth online marketing

Results

Upon launching the new website and starting the online advertising campaign, All Pro Dental care was able to generate patients right away to be able to fill up their schedule with new patients appointments and bring in steady revenue. Within the first three months of going live, their organic search engine optimization was in full effect and they are currently dominating the first page of Google for high searched terms such as “Dentist Fairfax VA”. They are currently receiving over 200 visitors per month just through organic searches alone. Additionally we claimed every single online directory that was available to them and some of the old ones that had outdated information on them. We put together a comprehensive social media and online reputation strategy and they currently have several positive online reviews and growing facebook followers.

 

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All Pro Dental Care

Denude Med

Denude Med, a medical day spa in Annandale, Virginia, specializing in the treatment, restoration, and maintenance of their clients’ skin appearance. Denude Med is one of the few day spas in the greater Washington, DC area operating under the direct supervision of a Board-Certified Physician.

Challenge

Denude Med needed a lot of help with their online presence as they lacked online exposure, social media presence and their website was static, non-interactive, and they also wanted to have the ability to update and edit the website on their own at any point.

Solution

NOVA Advertising recommended replacing Denude’s outdated and static website with a content management system to make updating content easy and low-tech and at the same time make it more interactive and up to date.

NOVA provided the perfect website platform and key features to increase Denude’s online and offline marketing initiatives including:

• A brand new updated interactive CMS website


• SEO optimized to attract web visitors seeking their medical spa services


• Social Media Network Integration to allow social sharing and interaction across the internet


• Custom contact form to track leads from the website and build a subscriber list for promoting upcoming events and sending email newsletters and other communications

Results

In the three months since the site went live, Search Engine Traffic has increased 45% and traffic from medical spa related keywords has more than doubled for keywords NOVA Advertising search engine marketing team selected and integrated throughout the website. Denude Med’s staff can now change content quickly and easily on the new website instead of having to struggle with the old code-heavy backend site they used to use. Denude Med can manage the website content and update it daily with new events, articles, entertainment, specials, and more.

Denude Med

Is Blogging Dead?

I was having a conversation with a successful local realtor a few days ago as we discussed the latest and upcoming trends in the world of online marketing and advertising for real estate agents. At some point we got into the discussion of blogging and he firmly believed that “blogging is outdated” and no one goes online to read blogs anymore.

I also read an interesting article in Inc. Magazine entitled “Where Have All the Bloggers Gone?” that concludes the fact that blogging is on decline and not a good marketing tool.

The Truth About Blogging

Despite opinions to the contrary, not only blogging is not dead, it has gotten more and more traction not just among humans but also amongst the spiders and bots of Google and all other major search engines. I wrote an article last month about Google’s newest search engine; Humming Bird, that clearly shows the importance of fresh, updated, relevant content in the calculation of their algorithm. Social sharing (Facebook, Twitter, etc.) doesn’t replace traditional blogging, it actually serves as a catalyst to expose blog content to a broader base of readers. My observation is people who say blogging is dead either already have a blog that died, or they have no blog at all.

Where Are We Now?

Blogging isn’t dying – it’s being refined by those who understand it best, and abandoned by those who don’t have the talent or the ability to sustain their efforts. To be fair, the Inc. Magazine article which triggered this rant did point out those “Companies that do have blogs are very happy with them. 92% of those businesses called the platform a success.” I’m not aware of any other medium/platform where 92% of users view their efforts as a success, are you?

Reasons Why Blogging Won’t Die

Because there is virtually no barrier to entry to a medium which offers global exposure to one’s thoughts and opinions, blogging will never die. While the list of reasons behind why people blog are probably only limited to the confines of one’s imagination. Companies that blog typically have 97% more inbound links than those that don’t, which means more organic search engine traffic.

And the stats get even better from there…

• 70% of consumers learn about a company through its blog versus ads.


• 60% of consumers feel positive about a company after reading its blog.


• 61% of consumers have made a purchase based on a blog post that they read.

If those stats don’t convince you to start a corporate blog, perhaps the below infographic will.

Courtesy of: Quick Sprout

 

The Road Ahead

Blogging is something that I highly recommend any business owner or manager that is thinking about having an internet strategy in place as a part of their long term marketing. Blogging has gotten a bad rap for being too time-consuming and ineffective but in reality if done correctly and consistently it can be an invaluable tool to any business. It’s the only place where you can really be a thought leader in your field and one of the only ways to increase your website’s organic rankings and being found on search engines.

Is Blogging Dead?

Why Mobile Websites are a must for any Small Business?

To put things into perspective we’re going to get started by looking at some exciting numbers around mobile web. We’ve made sure every stat is properly referenced, so feel free to share them in your reports, and on social media.

58% of all US consumers already own a smartphone.    
Source: comScore

Over 1.2 billion people access the web from their mobile devices.
Source: Trinity Digital Marketing

61% of people have a better opinion of brands when they offer a good mobile experience.
Source: Latitude

Global mobile traffic now accounts for 15% of all Internet traffic.
Source: Internet Trends 2013

60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.
Source: Deloitte Digital

No one screen size has more than 20% of the market share.
Source: Mobify Research & Development

90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.
Source: Google

Almost half a billion tablets will ship in 2013 and 2014 alone.
Source: Gartner

Tablet users spend 50% more than PC users.
Source: Adobe

25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
Source: Knotice

Mobile-based searches make up one quarter of all searches.
Source: The Search Agency

95% of smartphone users have searched for local info.
Source: Google

So we know that mobile-friendly sites should be an important part of any small business’s online presence but with all the different solutions and terminologies (i.e. responsive, mobile site, mobile compatible, mobile optimized) how can one know what’s the right solution for them?

Non-Compatible Mobile Sites Vs. Mobile Sites (Optimized & Responsive)

The difference between a non-compatible website and a mobile optimized website continues to be a source of confusion. Mobile optimized website will optimize your site to be more appropriate for smaller screens. They also offer simpler navigation and faster load times. However there are some differences between them.

Structuring a mobile-friendly website means rethinking the design process for a variety of screens across multiple mobile platforms. While tablets may be able to handle your full website; smartphones are limited in terms of space and screen size.

The experience of a non-optimized website can negatively impact a consumer’s likeliness to book and overall perception of the brand. Many businesses are aware of this consequence but are still struggling to understand what characterizes a mobile optimized website.

What is a non-compatible site?

A non-compatible website is a website that doesn’t contain Flash. It means that a website is viewable on a Smartphones or Tablets, but it is not optimized for these devices. These websites have been designed for web browsers on PCs with much larger screens and navigation using a mouse.

You will notice a few things about these websites when you attempt to browse them on your Smartphone or Tablet – you have to scroll left, right, up or down to navigate different areas of the site, multimedia may load slower, text is small so you have to zoom in to read it and the links are difficult to click with your fingertip.

What are mobile optimized and responsive sites?

A mobile optimized website is designed specifically for Smartphones and Tablets, not a PC or laptop. A mobile optimized website doesn’t require the user to zoom in to read text and view the content. On a mobile optimized site the navigation is built for efficiency, the images and media are optimized for quick loading and the content is succinct for maximum effectiveness. In addition, mobile-only functionality includes click-to-call, click-to-email and map and directions.

If your website has been optimized for mobile devices you will know – not only because it is much easier to navigate and use compared to the experience of a compatible website but because you will likely see less bounce rates, higher engagement levels and improved conversions.

Below is an image that compares the difference between mobile compatible sites and a non-compatible website.

As you can see an optimized mobile websites provide a much more appealing browsing experience that users have come to expect and enjoy. Mobile internet browsing and shopping has become a trend of the present and are only expected to increase in the years to come.

Why Mobile Websites are a must for any Small Business?